The context: During my first semester at CCAD, I was assigned the task of researching a local supermarket called The Hills. This included gathering information on what makes this business unique though its visual presentation, values, and target audience. This eventually lead us to picking what we thought was the businesses biggest unique selling point. Finally we were told to take what we learned and formulate a sub brand. The final deliverable was a set of clean sketches of what some deliverables would look like for this sub brand.
The project: In my fourth semester at CCAD, I decided to take this old project and revise it with what I have learned. This meant that I would be creating a final logo, business card, environmental design, and merchandise for the sub brand.
