CrashPlan Microsite
The project: Design a microsite for client CrashPlan. CrashPlan is a cloud-based backup and recovery service that saves your data in the background as you work. The desired audience for CrashPlan's new microsite consists of 18-22 year old college students who probably have never thought of backing their files up before.
The “ask”: is to increase subscriptions for the service along with drawing traffic to the main website. This can be measured through subscription count and main website visit analytics.