Exodus Spring Collection
(Interactive Digital Catalog)
The project: The objective was to design a catalog for Exodus Ride Shop's up and coming spring collection. This project called for research on the brands visual identity and their current target audiences. The visual goal decided on was an organic, youthful aesthetic that leverages the bright, whimsical nature of spring in bloom. Along with this, there was a focus on cleanliness and urban grunge that the brand already uses in their general branding.
Deliverables
(Interactive: View Full Screen)
