Magnolia Thunderpussy Rebranding
(Brand Identity and Web Design)

The project: The overall objective was to increase business for a chosen company. The project included the research of a client’s existing messaging and a strategy to communicate with their audiences (current and future). We also researched the client’s competition as well as studying other similar businesses for inspiration.
The “ask”: Develop a creative and strategic promotional campaign, to promote a small business. This campaign was required to have at least 4 components.
The Old Brand




New Branding


New Bags

New Tote Program
On the totes initial purchase the customer receives 10% off all items inside. On all future purchases made with this tote, the customer receives 5% off all items inside.

New Website



Prototype
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