Chipotle Real Festival
(Cinco De Mayo Festival)
The project: The objective was to design an exciting out of the box campaign for Chipotle. I decided that chipotle could host a festival to raise money for local Hispanic charities. The goal was to create a visual identity that didn't put chipotle in the forefront. This was because the real star of the show was the Hispanic heritage being celebrated. The name for the event was derived from Chipotles core values of "Being Real" and creating real change.
Deliverables
Logo
Poster / Shirt Design
Patches
